Even if customers like AMD technology, they might have chosen Intel-based servers instead because of concerns about AMD's viability. I think that's beneficial for all."ĪMD benefits from the settlement more than Intel does, because it eliminates many concerns customers have about purchasing AMD-based servers, according to Staten. "It should help create a fair and open competitive environment where products compete on their merits, and where innovation is rewarded by the marketplace. "Intel agreed to a set of rules of the road for how they will conduct business going forward," says AMD spokesman Drew Prairie. The settlement prohibits Intel from "offering inducements to customers in exchange for their agreement to buy all of their microprocessor needs from Intel," and other anticompetitive practices such as inducing customers to limit or delay sales of AMD products. In lawsuits filed against Intel, AMD claimed that Intel illegally forces customers into exclusive deals with cash payments, discriminatory pricing, marketing subsidies and other practices. "They're not about to run to the center of the ring and shake hands." "These are two fighters who just took a lot of bruises over the last two years," Staten says. In the wake of the settlement, there are several other potential areas for new levels of compatibility between Intel and AMD processors, Staten says, including memory and power management, and security.īroad collaborations between the rivals should not be expected, though. The virtualization incompatibility has mainly harmed AMD, because the issue forces customers to standardize on one type of server and Intel has a dominant market share, according to Staten. "If they were to integrate virtualization more deeply into the processors as a single standard that companies use, it's possible virtualization could become less expensive," Reynolds says. Gartner analyst Martin Reynolds agrees the Intel/AMD settlement could be good news for virtualization customers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |